MOZAIKID

Project Summary: In this project, I established my own branding agency, where I created a comprehensive brand identity that reflects my vision and values as a designer. The scope included developing a brand strategy, logo design, visual identity, and a detailed brand guidelines booklet. The project took four months to complete, from initial concept development to final product.

Goals and Outcome: My primary goal was to create a professional and recognizable brand that communicates the essence of my agency and attracts potential clients. By the end of the project, I successfully developed a cohesive brand identity that showcases my design expertise and establishes credibility in the market, leading to positive client inquiries and engagement. I created several touchpoints such as a website and business papers.

Significance and Challenges: This project was particularly significant for me as it represented the culmination of my skills and passion for branding. One of the major challenges I encountered was defining my unique value proposition in a competitive industry. To address this, I conducted thorough market research and gathered feedback from peers, which informed my brand strategy and helped refine my messaging.