Mozaic Festival

Project Summary: In this project, I developed a comprehensive branding strategy for a fictitious festival, focusing on establishing a unique identity that resonates with the target audience. The scope included creating a logo, color palettes, typography, and visual elements across various touchpoints such as promotional materials and merchandise. The project spanned two months, from conceptualization to final execution.

Goals and Outcome: My primary goal was to create a cohesive and engaging brand that would attract festival-goers and generate excitement around the event. By the end of the project, I successfully crafted a vibrant brand identity that not only visually represented the festival’s theme but also enhanced its marketability, leading to a compelling promotional strategy.

Significance and Challenges: This project was significant to me as it underscored the importance of a strong brand presence in a crowded festival market. One of the major challenges I faced was ensuring consistency across all touchpoints while allowing for creativity in individual designs. To overcome this, I developed a detailed brand guideline that outlined key elements and usage rules, which helped maintain coherence throughout the branding process.